Wednesday, April 27, 2011

Reflections: Part 3


During the semester, I’ve felt as though a lot of the theorists were writing primarily to raise a concern, but did not offer a solution or suggestion for a way forward. I understand that this is a perfectly valid position from which to write. My background in the professional writing disciplines might have conditioned me to expect the standard feature of most persuasive writing, a “call to action” at the end of the essays. Maybe it’s there, under the guise of “think differently about this.” 

I know that some classmates have said during the semester how the readings feel a little gloomy and tend to ward a more negative critique of media. I think a way forward or “implications for practice” (a feature of the qualitative research study) might empower us as consumers and critics to feel we can do more than just watch as our fellow consumers naively engage.

I think looking at the power structures behind the messages media deliver is really important. Coming from an advertising background, I’ve had some exposure to the mechanics of persuasion. Knowing who is speaking to you as a consumer and what they are saying (and not saying) helps inform your choice about what to believe, think, do and purchase. It seems like persuasive marketing messages are received as pure commercially-minded persuasion, and sometimes, they're taken seriously, even though people really do understand that someone is trying to influence them.

I would like to gain a deeper understanding of the nuances of critical and rhetorical theory. My undergrad degree is from a Jesuit university, so I’ve studied philosophy and theology there, and the professional writing program here requires a theories course, which I enjoyed.  But there was a language of critical and rhetorical theory that some of the classmates were pretty skilled at using.  I think a little more background in that would have made me feel more comfortable in some of the discussion areas. 

Having this knowledge would help me examine the writing a little more closely and a little differently. I sometimes felt as though there was another layer of discussion to these essays that I wasn’t fully able to engage in, because I didn’t have that theory to compare these writings to other similar or different scholarship. Some of the contextualization information helped with this issue, but I know a deeper understanding of theory would have given me different things to say about the work and the contexts.

It’s interesting to compare those media charts.  I think I put the messy, experimental, first one out there in a pretty confident tone.  I think my revision backed off in a big way.  I articulated things differently. Half the text on the document was questions, in an effort to incorporate some of the complicating factors. I don’t think I asserted myself all that much, compared to the initial effort.

Maybe that’s what this class was supposed to do – expose the messiness and the layers, and complicate our thinking.

3 comments:

  1. Hey Kim,

    You know, I felt that exact same way. I struggled so much with the theoretical concepts in these readings. It's been a looong time since I studied Freud or Marx, and that was about the extent of my philosophers. I'm a Track G gal myself. Maybe we just like concrete? : )

    Yet, what I did learn, was that it did get a little easier and I found that it was okay to not know everything these people were discussing, finding one or two concepts was still useful and worthwhile.

    So do you feel like more readings with a clear proposal or solution would have been a good supplement to the theorists? Do you think that some of these questions and/or themes presented can even have clear answers? I'm not sure myself...

    ReplyDelete
  2. Hey Kim,

    I've been having some problems posting from my blog for this class, so WriterMKE will link to my blog from Anne's class last semester. Sorry! And that previous post was from me, Megan : )

    ReplyDelete
  3. One of the things I've enjoyed most about this class is the variety of experiences we all bring to the topic. I appreciate your insight as a professional writer with experience in advertising. The following passage is particularly interesting:

    "I think looking at the power structures behind the messages media deliver is really important.... Knowing who is speaking to you as a consumer and what they are saying (and not saying) helps inform your choice about what to believe, think, do and purchase."

    I think the value of looking at power structures behind messages is definitely something I'll take away from this class. And the next phrase, about the importance of knowing who is speaking to you is really interesting; so not only do we need to evaluate the effects of media on our culture (political, economic, social, etc.), we also need to think about who is sending the message, how, and for what purpose. That's great insight!

    Thanks for your post!

    Ingrid

    ReplyDelete